About LRPC

401k Investment Adviser &

Fiduciary Compliance Specialist

Lawton Retirement Plan Consultants, LLC (LRPC) is a Milwaukee, Wisconsin-based Registered Investment Adviser (RIA) founded by award-winning investment adviser Robert C. Lawton, AIF®, CRPS®. LRPC is the premier 401k investment advisory and fiduciary compliance specialist serving Illinois and Wisconsin.

Lawton founded LRPC with the intent of providing employers with 401k investment advisory and fiduciary compliance services for their 401k plans that exceed those available from traditional brokers, banks, and insurance companies. Lawton believes that the only effective way to provide these services is as a fiduciary through an RIA.

As of December 31, 2018, LRPC provided consulting services to clients having nearly a half billion dollars in retirement plan assets.


Why Hire LRPC?

LRPC is an independent, 100% employee-owned 401k investment adviser that is not required to recommend any specific investment options or providers. Thus, LRPC’s recommendations are those best suited for your 401k plan and unique corporate culture.

Do you know the right questions to ask about your plan and what makes LRPC different?

Services Offered

LRPC helps employers choose and monitor the investment funds for their plans and maintain fiduciary compliance. The firm creates participant outcome focused plan designs, educates employees, and manages plan providers.

Learn more about the 401k plan services offered by LRPC by clicking the button below!

Mission Statement


Lawton Retirement Plan Consultants, LLC (LRPC) is dedicated to helping employers in Illinois and Wisconsin with their 401k plan responsibilities. LRPC helps employers choose and monitor the best investment funds for their plans, maintain fiduciary compliance, develop participant outcome-focused plan designs, educate their employees, incorporate socially responsible investment principles and manage their 401k plan providers. The goal is to ensure your participants achieve retirement readiness.

This Is How LRPC Achieves Its Mission


Best-in-Class Investment Funds

LRPC offers its clients best-in-class investment fund choices. The firm defines best-in-class investments as those that have top quartile performance histories (better than 75% of their peers), as well as cost and risk attributes that are lower than 75% of their peers.

Best-in-Class Provider Selection and Management

The firm will make certain that you partner with best-in-class providers that fit your culture. LRPC will work with your retirement plan providers to deliver a high-quality participant experience.

Absolute Fiduciary Compliance

LRPC will sign on to your plan as a fiduciary, create and manage your Investment Policy Statement (IPS), guide your Investment Committee meetings, and ensure your policies, procedures, and documents are in compliance with all laws and regulations.

Socially Responsible Investment (SRI) Focus

The firm has helped a number of it’s clients develop investment menus and policies that include socially responsible investment values. LRPC is a leader in socially responsible investment for retirement plans. 

Participant Outcome-Focused Plan Design

The firm will ensure that your 401k plan is market-competitive and that it offers the features necessary to help your participants achieve retirement readiness.

Effective Employee Education

LRPC will design and present employee education sessions that are informative, effective, and fun!

Giving Back


Robert C. Lawton, AIF®, CRPS®, the owner of Lawton Retirement Plan Consultants, LLC, (LRPC) believes in giving back to the community. Lawton financially supports or worked as a board member for the not-for-profit organizations shown below.

Robert C. Lawton believes in giving back to Goodwill Industries of Southeastern Wisconsin

Goodwill Industries of Southeastern Wisconsin

Goodwill Industries of Southeastern Wisconsin’s mission is to provide training, employment, and supportive services for people with disabilities and disadvantages who seek greater independence. Employment and training are Goodwill’s primary focus. The organization assists those in need with developing their job skills and securing work opportunities that fulfill their personal and professional goals. Last year, Goodwill provided services to more than 61,000 men and women with disabilities and disadvantages. Goodwill Industries of Southeastern Wisconsin employs more people with disabilities (28% of their workforce) than any private-sector business in the area.

Robert C. Lawton believes in giving back to Literacy Services of Wisconsin

Literacy Services of Wisconsin

For more than four decades, Literacy Services of Wisconsin has helped motivated adult learners, particularly those who dropped out of school years ago, improve their education. Literacy Services of Wisconsin is also here for people who come to our country and want to learn English, or for those who want to attain a high school equivalency degree. Using an all-volunteer tutoring staff of over 350, Literacy Services of Wisconsin educates, motivates, and inspires engaged adults to achieve greater independence and transform their lives. Literacy Services of Wisconsin is the premier adult basic education provider dedicated to changing lives and transforming the community one student at a time.

Robert C. Lawton believes in giving back to Park’s Edge Preschool

Park’s Edge Preschool

Park’s Edge Preschool’s mission is to provide an outstanding, safe, Christian environment that focuses on the development of each individual child; spiritually, morally, physically, mentally, socially, and emotionally. At Park’s Edge Preschool and Child Care Center, staff continually strive to be a valuable extension of the families served. Park’s Edge Preschool seeks to form partnerships with parents to create and maintain a superior learning environment for their Christian values and traditions.

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