About LRPC

Lawton Retirement Plan Consultants, LLC (LRPC) is a Milwaukee, Wisconsin-based Registered Investment Advisory (RIA) firm founded by Robert C. Lawton, an award-winning 401k investment adviser. LRPC is the premier 401k investment advisory firm and fiduciary compliance specialist serving Illinois and Wisconsin.

Award-Winning 401k Investment Adviser

Robert C. Lawton is an award-winning 401k investment adviser. His knowledge and commitment to providing sound, objective investment advice to his clients has earned him numerous accolades including “Top 100 401k Plan Adviser” from PLANADVISER and  “Top 300 401k Plan Adviser” from 401k Wire. 

As a nationally recognized thought leader, Mr. Lawton is a contributing editor, specializing in 401k plan features, for Employee Benefit News and a blogger for SourceMedia publications. Recently, Mr. Lawton was interviewed by Kelly Greene, former Wall Street Journal editor and BlackRock executive, on how to design the best 401k plan.

Fiduciary Compliance Specialist

LRPC ensures that its clients comply with all fiduciary rules and regulations and signs on to client 401k plans as an ERISA Section 3(21) fiduciary.

Robert C. Lawton, president of Lawton Retirement Plan Consultants, is an Accredited Investment Fiduciary (AIF). This professional designation is awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh’s Center for Executive Education. Clients have piece of mind knowing that their 401k plans are monitored by a qualified, credentialed fiduciary compliance specialist.

Independent 100% Employee-Owned

LRPC is an independent, 100% employee-owned 401k investment advisory firm and thus is not contractually bound to recommend any specific investment options or providers. Using its deep institutional knowledge, the firm will recommend the investments and services that are best suited for your 401k plan and unique corporate culture.

Conflict-Free 401k Investment Advisory Firm

LRPC has no conflicts of interest that keep the firm from providing the best advice to its clients. The firm does not accept any soft dollar or 12b-1 payments from mutual fund families, nor does it offer proprietary investment products. LRPC does not hold client assets, executes no client trades and derives 100% of its fee revenue from client billings. This independence permits the firm to conduct objective research on the entire universe of more than 30,000 investment options, leading to unbiased investment fund recommendations.

LRPC’s Goal: Retirement Readiness

LRPC specializes in helping clients design 401k plans that are participant outcome oriented. The firm will guide the evolution of your 401k plan to ensure your participants have the best chance of achieving retirement readiness.

Services Offered

The firm helps employers choose and monitor the investment funds for their plans and maintain fiduciary compliance. LRPC will sign on as an ERISA fiduciary to your plan. Working together with its clients, the firm creates participant outcome focused plan designs, educates employees and manages plan providers. As of December 31, 2016, LRPC provided consulting services to clients having more than $400 million in retirement plan assets.

Giving Back

LRPC believes in giving back to the community. Each year the owners of the firm volunteer at and financially support a number of not-for-profit agencies.


Lawton Retirement Plan Consultants, LLC
342 North Water Street
Suite 600
Milwaukee, WI 53130
(414) 828-401k (4015)