Fiduciary Pledges

Lawton Retirement Plan Consultants, LLC (LRPC) believes in putting its clients interests first and expresses that in writing to each client with the fiduciary pledges outlined below.

No Uniform Fiduciary Standard

Although a uniform fiduciary standard does not exist for all investment advisers to follow, and will not exist after the new Department of Labor (DoL) rules go into effect in 2017, LRPC will sign on to your 401k plan as a fiduciary and adhere to the highest standards of fiduciary care. The firm is in compliance right now with the new DoL fiduciary rules that take effect in 2017.

LRPC Has No Conflicts of Interest

LRPC is a Registered Investment Adviser (RIA), not a brokerage firm. The firm has no proprietary products to sell, derives no revenue from payments from mutual fund companies or third parties and is 100% employee-owned. The only source of revenue for the firm are client fees. Brokers work for their brokerage firm, not their clients. LRPC works only for its clients. As a result, the firm has no conflicts of interest keeping it from providing clients with the best advice.

Accredited Fiduciary Specialist

Robert C. Lawton, President of Lawton Retirement Plan Consultants, LLC, is an Accredited Investment Fiduciary (A.I.F.). This professional designation is awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh’s Center for Executive Education. You can rest assured knowing that your 401k plan will be monitored by an accredited, fiduciary compliance specialist.

Fiduciary Pledges

Very few investment advisers are willing to state their fiduciary responsibilities to their clients in writing. LRPC will commit to the following fiduciary pledges for your 401k plan:

  • Always put its client’s interests first;
  • Act with prudence; that is, with skill, care, diligence and good professional judgment;
  • Never mislead you;
  • Provide conspicuous, full and fair disclosure of all important facts;
  • Avoid conflicts of interest; and
  • Fully disclose and fairly manage, in your favor, any unavoidable conflicts.

These are my fiduciary pledges to you,

Robert C. Lawton, AIF, CRPS

Founder and President
Lawton Retirement Plan Consultants, LLC


Lawton Retirement Plan Consultants, LLC
342 North Water Street
Suite 600
Milwaukee, WI 53130
(414) 828-401k (4015)