About Robert C. Lawton

Robert C. Lawton is the Founder and President of Lawton Retirement Plan Consultants, LLC (LRPC). Mr. Lawton is an award-winning 401k investment adviser and fiduciary compliance specialist. LRPC is an industry leading Registered Investment Advisory (RIA) firm located in Milwaukee, Wisconsin. The firm helps employers in Illinois and Wisconsin manage their 401k plan responsibilities.

Robert C. Lawton Informal Head Shot JPEG Web ReadyConsulting Experience

401k investment adviser Robert C. Lawton has over 30 years of retirement plan consulting and administration knowledge and experience. Prior to founding LRPC, he led the retirement plan consulting group at Graystone Consulting, a business of Morgan Stanley. Mr. Lawton also worked as the Managing Consultant for the national consulting office of Ceridian Retirement Plan Services and as the manager of all corporate employee benefit programs for Northwestern Mutual. During his career he has consulted with many large Fortune 500 companies including: Aon Hewitt, Apple, AT&T, First Interstate Bank, Florida Power & Light, General Dynamics, Houghton Mifflin Harcourt, IBM, John Deere, Mazda Motor Corporation, Northern Trust Company, Northwestern Mutual, Trek Bikes, Tribune Company and Underwriters Labs.


Robert C. Lawton is a fiduciary compliance specialist. He has earned the Accredited Investment Fiduciary (AIF) professional designation awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh’s Center for Executive Education. Mr. Lawton has also earned the Chartered Retirement Plan Specialist (CRPS) professional designation awarded by the College for Financial Planning in Denver, Colorado. In addition, Mr. Lawton has passed the Series 7, 31 and 66 NASD securities licensing exams. He has also earned an MBA in Economics and a BBA in Finance.

Thought Leadership and Recognition

An award-winning 401k investment adviser, Robert C. Lawton has been a finalist for the ASPPA 401k Leadership Award, was named a “Top 300 401k Plan Adviser” by 401k Wire and a “Top 100 401k Plan Adviser” by PLANADVISER. Mr. Lawton is a Contributing Editor, specializing in 401k plan features, for Employee Benefit News and Employee Benefit Adviser. He has been a Contributing Editor to DCDB Daily and Employee Benefit Views. Mr. Lawton is a featured Blogger specializing in 401k plans and investments for SourceMedia publications. Recently, Mr. Lawton was interviewed by Kelly Greene, former Wall Street Journal editor and current BlackRock executive, on how to design the best 401k plan.

Community Service

Robert C. Lawton resides in the Milwaukee, Wisconsin area with his wife and children. He is active in the community and has worked as a volunteer or board member for Camp Matawa, The Gathering, Habitat for Humanity, Health Care Network, Hebron House, Literacy Services of Wisconsin, the Milwaukee Public Library, Park’s Edge Preschool, United Way and the YMCA.


Lawton Retirement Plan Consultants, LLC
342 North Water Street
Suite 600
Milwaukee, WI 53130
(414) 828-401k (4015)