Award-Winning, Independent 401k Investment Adviser

Thank you for visiting my firm’s website. I am Robert C. Lawton, Founder and President of Milwaukee, Wisconsin-based Lawton Retirement Plan Consultants, LLC (LRPC) an independent 401k investment adviser and fiduciary compliance consulting firm.

For more than 30 years I have been helping employers manage their 401k plan responsibilities. As an independent 401k investment adviser and fiduciary compliance specialist, my commitment to providing sound, objective investment advice to my clients has earned me numerous accolades including being named a “Top 100 401k Plan Adviser” by PLANADVISER and a “Top 300 401k Plan Adviser” by 401k Wire.

Fiduciary Compliance Specialist

LRPC ensures that its clients comply with all fiduciary rules and regulations and signs on to client 401k plans as an ERISA Section 3(21) fiduciary. My firm is in compliance right now with the new Department of Labor fiduciary rules that take effect in 2017.

I am an Accredited Investment Fiduciary (A.I.F.). This professional designation is awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh’s Center for Executive Education. You can rest assured knowing that your 401k plan will be monitored by an accredited, fiduciary compliance specialist.

Independent 401k Investment Adviser

Employers trust LRPC because of my firm’s deep knowledge base, independence and objectivity. An independent 401k investment adviser, LRPC is 100% employee-owned. My firm does not accept any soft-dollar or 12b-1 payments from mutual fund companies nor does it offer any proprietary investment products. LRPC does not hold any client assets, executes no client trades and is not contractually bound to recommend any specific investment options or vendors. This absolute independence allows my firm to provide objective investment advice to its clients.

Competitive Fees

LRPC’s fees are extremely competitive. In addition, my firm is often able to recommend administrative changes and plan design improvements that result in further cost savings.

Participant Outcome Oriented

LRPC specializes in helping clients design 401k plans that are participant outcome oriented. My firm will guide the evolution of your 401k plan to ensure your participants have the best chance of achieving retirement readiness.

Complimentary Benchmark Analysis

Let LRPC perform a free benchmark analysis of your 401k plan. You will be surprised at the cost savings your company might experience on investment and administrative fees. Please call me at (414) 828-4015 or email me to request your free benchmark report.

LRPC will recommend the best investment options possible and help you maintain your 401k plan’s fiduciary compliance. Together, we will evolve a participant outcome focused design for your 401k plan, educate your employees and manage your plan providers. Please call me today at (414) 828-4015 or email me to discuss how my firm can help you with your 401k plan.


Robert C. Lawton, AIF, CRPS

Founder and President
Lawton Retirement Plan Consultants, LLC


Lawton Retirement Plan Consultants, LLC
342 North Water Street
Suite 600
Milwaukee, WI 53130
(414) 828-401k (4015)