Knowledgeable, Independent, Objective 401(k) Investment Adviser

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For over 30 years, Robert C. Lawton, Founder and President of Milwaukee, Wisconsin based Lawton Retirement Plan Consultants, LLC (LRPC) has been helping employers manage their 401(k) plan responsibilities. As a 401(k) plan investment adviser, his commitment to providing sound, objective investment advice to his clients has earned him numerous accolades including being named a “Top 100 401(k) Plan Adviser” by PLANADVISER and a “Top 300 401(k) Plan Adviser” by 401(k) Wire.

Better Advice

Employers trust LRPC because of the firm’s deep knowledge base, independence and objectivity. LRPC is 100% employee-owned. The firm does not accept any soft-dollar or 12b-1 payments from mutual fund companies nor does it offer any proprietary investment products. LRPC does not hold any client assets, executes no client trades and is not contractually bound to recommend any specific investment options or vendors. This absolute independence allows the firm to provide objective investment advice to its clients.

Competitive Fees

LRPC’s investment advisory fees are extremely competitive. In addition, the firm is often able to recommend administrative changes and plan design improvements that result in further cost savings.

Participant Outcome Oriented

LRPC specializes in helping clients design 401(k) plans that are participant outcome oriented. The firm will guide the evolution of your 401(k) plan to ensure your participants have the best chance of achieving retirement readiness.

Complimentary Benchmark Analysis

Let LRPC perform a free benchmark analysis of your 401(k) plan. You will be surprised at the cost savings your company might experience on investment and administrative fees. Please call me at (414) 828-4015 or email me to request your free benchmark report.

LRPC will recommend the best investment options possible and help you maintain your plan’s fiduciary compliance. Together, we will evolve a participant outcome focused design for your 401(k) plan, educate your employees and manage your plan vendors. Please call me today at (414) 828-4015 or email me to discuss how LRPC can help you with your retirement plan.


Robert C. Lawton, AIF, CRPS

Founder and President
Lawton Retirement Plan Consultants, LLC