Award-Winning, Independent 401k Investment Adviser

Thank you for visiting my firm’s website. I am Robert C. Lawton, founder and president of Milwaukee, Wisconsin-based Lawton Retirement Plan Consultants, LLC (LRPC), an independent Registered Investment Advisory (RIA) and fiduciary compliance consulting firm.

For more than 30 years I have been helping employers manage their 401k plan responsibilities. As an independent 401k investment adviser, I am committed to providing sound, objective investment advice. My work has earned me numerous accolades, including “Top 100 401k Plan Adviser” from PLANADVISER and “Top 300 401k Plan Adviser” from 401k Wire. Recently I was interviewed by Kelly Greene, former Wall Street Journal editor and BlackRock executive, on how to design the best 401k plan.

Specializing In Fiduciary Compliance

I started LRPC because I wanted to treat my clients right. Brokers, bankers and insurance company advisors work for their companies first, not their clients. They shy away from signing on to their client’s plans as fiduciaries.

LRPC ensures that clients comply with all fiduciary rules and regulations and signs on to client 401k plans as an ERISA Section 3(21) fiduciary. Since I am an Accredited Investment Fiduciary (AIF), you can be assured that your 401k plan will be monitored by a qualified, credentialed, fiduciary compliance specialist.

Independent 401k Investment Adviser

Employers trust LRPC because of the firm’s independence, objectivity and demonstrated expertise. An independent 401k investment adviser, LRPC is 100% employee-owned. My firm does not accept any soft-dollar or 12b-1 payments from mutual fund companies nor does it offer any proprietary investment products.

LRPC does not hold client assets, nor execute client trades and is not contractually bound to recommend any specific investment options or providers. This absolute independence allows my firm to provide objective investment advice to its clients.

Fortune 500 Experience

I have personally worked with the following 401k plans and Fortune 500 companies:

  • Aon Hewitt
  • Apple
  • AT&T
  • First Interstate Bank
  • Florida Power & Light
  • General Dynamics
  • Houghton Mifflin Harcourt
  • IBM
  • John Deere
  • Mazda Motor Corporation
  • Northern Trust Company
  • Northwestern Mutual
  • Trek Bikes
  • Tribune Company
  • Underwriters Labs

My firm specializes in providing investment advisory and fiduciary compliance services to the 401k plans of small and mid-size companies in Illinois and Wisconsin. LRPC brings Fortune 500 thinking to that market — one that tends to be underserved by the brokerage community and overcharged by larger consulting firms.

LRPC’s Process

My approach is to first benchmark your 401k plan and learn about your goals for the plan. Then, I will analyze your plan’s investment menu, review fiduciary compliance issues and evaluate overall plan design.

Working with your recordkeeper, I will then create an employee education program that is fun and engaging. Using this step-by-step approach, and by working directly with client recordkeepers, trustees and custodians, my firm has been able to deliver superior results to its clients.

Let’s discuss how LRPC can help you with your 401k plan. Please call me at (414) 828-4015 or email me today.


Robert C. Lawton, AIF, CRPS

Founder and President
Lawton Retirement Plan Consultants, LLC


Lawton Retirement Plan Consultants, LLC
342 North Water Street
Suite 600
Milwaukee, WI 53130
(414) 828-401k (4015)